THE GOFFNER ECOSYSTEM
Built from lived experience. Rooted in New Orleans. Created to help people live well, feel seen, and build legacy.
I am Carshanda Goffner, a New Orleans born founder, strategist, community builder, and experience curator.
The Goffner Ecosystem is the bigger vision behind everything I am building. It brings together wellness, beauty, youth and family strategy, culture, and community under one purpose: helping people feel supported, restored, connected, and free.
My work is personal. It is rooted in my lived experience, my love for New Orleans, my background in youth and family services, my belief in wellness, and my desire to create spaces where people can breathe, gather, heal, grow, and become.
This is not just business for me. This is legacy work.
The Portfolio
Be Free Sea Moss
Wellness for the everyday rhythm of life
Be Free Sea Moss offers wildcrafted sea moss gels and wellness blends made to support nourishment, energy, and daily self care. What started as a wellness product has become part of a larger movement toward living well and taking care of ourselves from the inside out.
Shop Be Free Sea Moss
Goffner Strategy Group
Strategy for youth, families, and community impact
Goffner Strategy Group supports organizations serving youth and families through program strategy, family engagement, community partnerships, and systems improvement. This work is built from years of direct service, leadership, and real community experience.
Request a Consultation
Crown & Core
Beauty, scalp care, and self-care from the root
Crown & Core is a beauty and wellness concept centered on natural hair, scalp care, skin health, confidence, and restoration. It honors beauty as more than appearance it is care, identity, confidence, and how we carry ourselves in the world.
Join the Crown & Core Waitlist
Futty on the Ave
Culture, community, and the art of gathering
Futty on the Ave is inspired by New Orleans culture, porch conversations, family, food, music, and the kind of connection that happens when people slow down and gather. It is where storytelling, community, and lived culture meet.
Join Futty on the Ave
One Vision. Four Expressions. A Living Legacy.
The Goffner Ecosystem is built around the things that have shaped my life and my work:
Wellness through Be Free Sea Moss
Strategy through Goffner Strategy Group
Beauty through Crown & Core
Culture through Futty on the Ave
Legacy through everything I build
Each brand has its own lane, but they are all connected by the same belief: people deserve spaces, products, and experiences that help them feel whole, supported, and free.
Connect with the Ecosystem
Whether you are here to shop wellness products, partner around youth and family strategy, join a cultural experience, explore beauty and self-care, or simply follow the journey there is a place for you here.
Shop Be Free Sea Moss
Contact Carshanda
Follow the Journey on Instagram
The Inner Circle
Stay connected for updates on wellness products, consulting availability, beauty launches, community events, founder reflections, and what is next inside The Goffner Ecosystem.
Join the Inner Circle