About Us

Our Story

Be Free Shop was born from a simple but powerful belief: nature provides everything we need to heal, thrive, and feel free.

Founded in the heart of New Orleans, Be Free Shop — the wellness brand of Be Free Essentially LLC — was created to bring the most pure, potent, and ethically sourced sea moss products to people who are ready to take their health into their own hands. We are a local business with deep community roots, and we believe that wellness should be accessible, honest, and rooted in nature.


Why Sea Moss?

Sea moss has been used for centuries across the Caribbean and beyond as a natural superfood. Packed with over 90 of the 102 minerals the human body needs — including iodine, iron, calcium, and magnesium — it supports everything from gut health and immunity to skin, energy, and thyroid function.

When we discovered the transformative power of sea moss, we knew we had to share it. But we also knew that not all sea moss is created equal. That's why we went straight to the source.


Wildcrafted from the Shores of St. Lucia

Our sea moss is wildcrafted directly from the pristine coastal waters of St. Lucia — hand-harvested from its natural ocean habitat, never pool-grown or artificially cultivated. This means you're getting sea moss the way nature intended: rich in minerals, full of life, and free from synthetic fertilizers or artificial conditions.

After harvesting, our sea moss is minimally processed to preserve its natural integrity. No chemicals. No fillers. No shortcuts. Just pure, wildcrafted goodness — exactly as it came from the sea.


What Makes Be Free Shop Different

  • 🌊 Wildcrafted & Ocean-Harvested — sourced from the shores of St. Lucia, not a pool or farm
  • 🌿 100% Vegan & Plant-Based — no animal products, ever
  • No Chemicals or Fillers — what you see is what you get: pure, natural sea moss
  • 🔬 Minimally Processed — handled with care to retain maximum nutritional value
  • ❤️ Community-Rooted — a proud New Orleans small business serving our community and beyond

Our Mission

At Be Free Shop, our mission is simple: to help you feel free in your body. Free from toxins. Free from synthetic ingredients. Free to live vibrantly and naturally.

We believe that when you nourish your body with what the earth provides, you unlock a version of yourself that is energized, balanced, and truly well. That's the Be Free way.

Thank you for trusting us on your wellness journey. We are honored to be a part of it.

— The Be Free Shop Family, New Orleans, LA